ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Economy

Toyota moves to avoid trade friction with US

Nervous over Trump's trade policy, automaker resigned to parry

TOKYO -- Toyota Motor has endured two massive waves of U.S.-Japan trade friction. The first came in the 1980s and was the result of two oil crises from the previous decade. Smaller, more fuel-efficient Japanese cars became popular in the U.S.

The second came in the 1990s, when U.S. automakers, then known as "The Big Three," got mired in a downturn. Their Japanese rivals made for easy targets. This led to contentious negotiations known as the Japan-U.S. Strategic Impediment Initiative.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more