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Toyota supply chain is Exhibit A of deepening ASEAN integration

Carmaker capitalizes on falling trade barriers with plants across the bloc

HIROSHI KOTANI, Nikkei staff writer | Japan

BANGKOK -- At Toyota Alabang, a Toyota Motor dealership in the suburbs of Manila, Neil Ramos sizes up the models on offer. Ramos, a local restaurant owner, is thinking about buying a new car to drive his 7-year-old daughter to and from school. His first choice is likely to be the Fortuner, an SUV that Toyota developed for emerging economies. It sells for around 1.5 million pesos (about $30,000), a reasonable price for someone in the Philippines' upper-middle class.

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