ASEAN advised to deepen regional trade after Trump tariffs

Southeast Asia should also strengthen ties with Europe, India and the Gulf, analysts say

20250403  ASEAN flag

The ASEAN flag and those of its member states are displayed at a ministerial meeting in Malaysia in January. Southeast Asian nations are among the hardest hit by new U.S. tariffs © Reuters

NORMAN GOH and TSUBASA SURUGA

KUALA LUMPUR/SINGAPORE -- Southeast Asian nations should seek to minimize the impact of new U.S. tariffs by deepening intra-regional trade links and strengthening ties with markets such as Europe and India, businesspeople and analysts have advised.

But some observers suggested that governments are more likely to negotiate directly with U.S. President Donald Trump's administration to reduce their tariff rate, or seek competition rather than cooperation with their neighbors to exploit differences in the levies imposed on each nation.

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