TikTok to hire 10,000 in US to highlight company's job creation

Popular Chinese video-sharing startup seeks to avoid Washington sanctions

TikTok US China flags

ByteDance's U.S. unit says it will hire 10,000 employees for offices in states including California and Texas to strengthen its advertising sales and technology development. © Reuters

KAZUYUKI OKUDAIRA, Nikkei staff writer

PALO ALTO, U.S. -- TikTok's owner plans to hire 10,000 people in the U.S., Nikkei has learned, in a move aimed at highlighting its contribution to employing Americans, a priority for the Trump Administration, as parent company ByteDance tries to avoid U.S. government sanctions against the Chinese short-video sharing startup.

TikTok, ByteDance's U.S. subsidiary, revealed the plan on Tuesday. The company recently expanded its U.S. payroll to 1,400 employees from less than 500 at the beginning of the year. It now plans to hire an additional 10,000 people.

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