US tariffs force China's e-retailers to revamp overseas sales model

HONG KONG -- Temu and other Chinese cross-border retailers are overhauling their business models as exemptions to U.S. import duties are set to end on Friday, with the changes leaving individual sellers on these platforms bearing more of the risks of doing business in America.

Temu, the bargain-based platform of PDD Holdings, previously shipped most of its products for overseas markets from China. But on Friday, it said it has recently transitioned its U.S. operations to a local fulfillment model, meaning that all sales to U.S. customers are now handled by sellers based in the country and orders fulfilled from within its borders.