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China's first consumer expo in Hainan shows taste for the finer things

From French wine to Japanese makeup, brands find gateway to mainland

The China International Consumer Products Expo in Hainan is supposed to tout export powerhouse China's efforts to increase imports and boost domestic consumption. (Photo by Yusuke Hinata)

HAIKOU, China -- Irish whiskey, premium French sparkling wine and high-end Japanese cosmetics were just some of the luxury products on display at China's inaugural trade fair that highlights a voracious Chinese appetite for imports as it kicked off here Friday. 

About 1,500 companies from 70 countries and regions are showcasing cosmetics, apparel and other products at the China International Consumer Products Expo, with local authorities expecting over 30,000 buyers and industry professionals to attend during its run through Monday.

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