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Young Chinese are the consumers the world has been waiting for

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A man checks out a Mercedes-Benz while a salesman looks on at a dealership in Beijing in July.   © Reuters

If there is one segment of consumers to watch in the world today, it is the approximately 200 million Chinese between the ages of 15 and 24. They represent about 15% of the mainland population. Their numbers are rising rapidly. And they are changing virtually everything.       

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