ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Economy

Young Chinese are the consumers the world has been waiting for

 (placeholder image)
A man checks out a Mercedes-Benz while a salesman looks on at a dealership in Beijing in July.   © Reuters

If there is one segment of consumers to watch in the world today, it is the approximately 200 million Chinese between the ages of 15 and 24. They represent about 15% of the mainland population. Their numbers are rising rapidly. And they are changing virtually everything.       

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more