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Online marketplace Tokopedia last year overtook Lazada Indonesia as the country's most popular internet shop. (Photo by Erwida maulia)
FT Confidential Research

Alibaba-backed Tokopedia takes online shopping throne

Indonesia gained 11 million online shoppers in 2017, FTCR survey shows

| China

Indonesia's e-commerce sector is soaring as technology continues to disrupt consumer behavior. The country gained 11 million new online shoppers in 2017, taking the total to 35 million, according to an FT Confidential Research estimate.

Our survey of 1,000 urban consumers showed that homegrown online marketplace Tokopedia overtook Lazada Indonesia last year as the most popular online shop, as the company managed to strengthen its presence in Java, home to 70% of Indonesians. Lazada, headquartered in Singapore, still received the most visitors based on data from SimilarWeb.

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