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A Hyundai Motor dealership in Seoul. Hyundai was one of the high-profile targets of the Chinese government's anti-South Korea campaign.   © Reuters
FT Confidential Research

Korean brands still under pressure in China despite warmer ties

FTCR survey shows domestic auto and smartphone makers carving out greater market share

| China

Warming diplomatic ties between Beijing and Seoul have brought little relief to South Korean brands, which continue to struggle in the Chinese market, according to the latest consumer brands survey by FT Confidential Research.

The FT's survey of 2,000 households across China found the popularity of South Korean brands continuing to wane as competition from domestic companies intensifies (see chart).

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