ASICS targets over $6bn in sales by 2030, president says

Sneaker maker weighs acquisitions amid push to lead Japan, U.S., European markets

20250117N ASICS

ASICS has found the formula to succeed in the running market this year and beyond, said President Mitsuyuki Tominaga. (Source photos by Munemasa Horio, ASICS)

MUNEMASA HORIO

KOBE, Japan -- As ASICS makes a final push toward its aim of leading the Japanese, U.S. and European running shoe markets this year, President Mitsuyuki Tominaga is looking further ahead with a goal to lift sales by 50% from last year to over 1 trillion yen ($6.4 billion) by 2030.

In an interview with Nikkei, Tominaga said the Japanese sneaker maker is considering acquisitions as it works to expand its "running ecosystem."

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