Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Interview Alibaba counters Amazon in Southeast Asia with high-tech stores Local arm Lazada knows Asian consumers better than US rival does, exec says In a big expansion drive, Alibaba Group Holding is bringing the "technology and consumer engagement approaches" that made it a retail powerhouse in China to Southeast Asia.
KENTARO IWAMOTO, Nikkei staff writer October 29, 2018 12:38 JST | Thailand
Alibaba Group Holding is set to launch an expansion drive in Southeast Asia to counter the challenge of regional newcomer Amazon.com.
The initiative comes on the back of fresh investment in Singapore-based e-commerce platform Lazada and will focus on combining online and physical stores.
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