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Interview

Alibaba counters Amazon in Southeast Asia with high-tech stores

Local arm Lazada knows Asian consumers better than US rival does, exec says

In a big expansion drive, Alibaba Group Holding is bringing the "technology and consumer engagement approaches" that made it a retail powerhouse in China to Southeast Asia.   © Reuters

SINGAPORE -- Alibaba Group Holding is set to launch an expansion drive in Southeast Asia to counter the challenge of regional newcomer Amazon.com.

The initiative comes on the back of fresh investment in Singapore-based e-commerce platform Lazada and will focus on combining online and physical stores.

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