TOKYO -- Bridgestone plans to auction off Firestone's construction material subsidiary as part of a wider cost-cutting effort to recover from its first anticipated annual loss in 69 years, CEO Shuichi Ishibashi told Nikkei in an exclusive interview Friday.
The Japanese tiremaker is accepting bids on U.S.-based Firestone Building Products. A deal could be valued at over 200 billion yen ($1.9 billion).