Chinese EV maker Neta's chairman says company faces battle for survival

Fierce domestic price war drives Southeast Asia expansion, aspirations to reach West

20240925 fang

Neta Auto founder and Chairman Fang Yunzhou said he would not boast that his company "will definitely survive in three to five years." (Neta Auto)

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Chinese electric vehicle maker Neta Auto is ramping up an overseas push, as tough competition at home and rising trade barriers force EV players into a battle for survival.

"I'm not saying or boasting now that Neta Auto will definitely survive in three to five years," Chairman Fang Yunzhou told Nikkei Asia in a recent interview, providing a glimpse of the harsh conditions in the EV sector. He vowed to press on by sticking to "three core values" of technological innovation, customer service and product safety.

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