Chinese laser display company rides EV boom amid geopolitical pressures

Appotronics says U.S.-China tensions hamper research collaboration

240905 Appotronics main

An Appotronics-made projection screen installed in a premium Chinese EV. Demand for such add-on gadgets is growing, the company says. (Photo by Wataru Suzuki)

WATARU SUZUKI, Nikkei staff writer

SHENZHEN -- The Chinese electric vehicle boom has boosted sales of an unlikely infotainment device: laser projectors installed in cars. They may become a new geopolitical flashpoint amid growing tensions as the country's EV supply chain aims to penetrate overseas markets.

Shenzhen-based Appotronics is one of the suppliers, seeking to drive growth in the domestic market and abroad. The company, which develops laser display technology used in projectors, has seen sales to EV makers surge since it entered the market in 2022.

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