TOKYO -- Japanese mobile carrier NTT Docomo has seen less customer interest than anticipated in new service plans priced as much as 40% lower, CEO Kazuhiro Yoshizawa told Nikkei, though he stressed that uptake is still "roughly within expectations."
Docomo had responded faster than its rivals to the Japanese government's push for wireless rate cuts, introducing the lower rates in June with an eye toward snagging more customers. As of July 6, 3.01 million people had signed up for the new plans.
