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Hoshino Resorts to open Japan-style hot springs in North America

CEO says the market is 'main battleground' of the hotel industry

Hoshino Resorts runs traditional Japanese hot-springs resorts, such as this one in Kyoto. (Photo courtesy of Hoshino Resort Asset Management)

TOKYO -- Hoshino Resorts, the Japanese hospitality company known for its ski slopes and hot springs, has set its sights on the overseas market after opening a string of hotels at home during the COVID-19 era.

It will start off by opening a Japanese ryokan-style hot-springs inn overseas, said CEO Yoshiharu Hoshino, who described North America as the "main battleground of the global hotel market."

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