Hoshino bets on Japan-style hot spring inns for U.S., global expansion

Resort company plans ryokan in New York state to boost name recognition

Hoshino Resorts plans to open a hot spring inn by 2028 in the New York village of Sharon Springs, about three and a half hours by car from Boston and New York City. (Photo by Mai Kitagawa)

MAI KITAGAWA and MAMI OSADA, Nikkei staff writers

October 29, 2024 21:35 JST

TOKYO -- Hospitality group Hoshino Resorts will open a traditional Japanese-style inn with an outdoor hot spring in the U.S. as a beachhead market for eventual worldwide expansion, CEO Yoshiharu Hoshino said in a recent interview with Nikkei Asia.

The Nagano prefecture company plans to launch the inn, or ryokan, with a hot spring, or onsen, in the village of Sharon Springs in upstate New York by 2028.