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Indonesia's Jago to deploy 10,000 mobile cafes to serve up coffee

Startup challenges instant-dominated market with fresh-brewed offering

Jago Coffee is aiming to expand its mobile stands offering cups of fresh brew to Indonesian cities beyond Jakarta. (Photo by Nana Shibata)

JAKARTA -- Startup Jago Coffee is aiming to expand its fleet of electric bicycle-powered mobile coffee stands to 10,000 by the end of 2026 from just over two dozen now, its CEO told Nikkei Asia, part of a personal mission to spread the joys of coffee-drinking to Indonesia's masses.

Launched in 2020, Jago operates cafe carts in Jakarta, where its baristas serve local neighborhoods, with the city's increasingly tech-savvy customers ordering through its app.

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