Indonesia's Jago to deploy 10,000 mobile cafes to serve up coffee

Startup challenges instant-dominated market with fresh-brewed offering

20221214 Jago on the street

Jago Coffee is aiming to expand its mobile stands offering cups of fresh brew to Indonesian cities beyond Jakarta. (Photo by Nana Shibata)

NANA SHIBATA, Nikkei staff writer

JAKARTA -- Startup Jago Coffee is aiming to expand its fleet of electric bicycle-powered mobile coffee stands to 10,000 by the end of 2026 from just over two dozen now, its CEO told Nikkei Asia, part of a personal mission to spread the joys of coffee-drinking to Indonesia's masses.

Launched in 2020, Jago operates cafe carts in Jakarta, where its baristas serve local neighborhoods, with the city's increasingly tech-savvy customers ordering through its app.

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