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Indonesian media king wants to turn TV viewers into bank clients

MNC chief Hary Tanoesoedibjo sees digital financial services as his next frontier

MNC Group Executive Chairman Hary Tanoesoedibjo believes that the company's media audience beyond big cities will give it an edge over online banking rivals. (Photo by Koya Jibiki)

JAKARTA -- After conquering Indonesia's broadcast market, MNC Group founder and Executive Chairman Hary Tanoesoedibjo is seeking to tap his extensive media audience to fuel a new engine of growth: digital finance.

MNC is Indonesia's largest media conglomerate, with its popular television shows reaching every corner of Southeast Asia's most populous country. Tanoesoedibjo outlined to Nikkei in an interview his plan to ramp up new online banking operations by reaching the underbanked.

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