Japan's Muji looks to open another flagship store in China

Stand-alone shops that project lifestyle brand do well domestically, president says

20250101N Muji storefront

Muji operator Ryohin Keikaku aims to accelerate net store openings to 60 a year both in Japan and overseas. (Photo by Mana Yumi)

JUNYA HEMMI, Nikkei staff writer

TOKYO -- Ryohin Keikaku, the owner of lifestyle brand retailer Muji, plans to accelerate expansion in Japan and abroad, with an eye toward adding another flagship store in China, President Satoshi Shimizu told Nikkei.

Ryohin Keikaku reported a record group net profit of 41.5 billion yen ($264 million) for the year ended August 2024. The company's recently released management plan through fiscal 2027 targets an increase in net store openings to 60 a year both in Japan and overseas, with operating revenue and operating profit averaging annual growth of at least 10%.

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