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Japan 'the single best' new market for Apollo: CEO

'Safe yield' plus principal protection equals a winning formula, Marc Rowan argues

Marc Rowan, co-founder and CEO of Apollo. (Photo courtesy of the company) 

NEW YORK -- Apollo Global Management has launched asset management and insurance services in yield-hungry Japan. But why target that country instead of far larger China, and what is the U.S.-based alternative investment company's strategy?

Co-founder and CEO Marc Rowan told Nikkei in an exclusive interview that Apollo's "purchase price matters" investment philosophy and corporate culture fit very well with the Japanese focus on principal and downside protection.

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