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Interview

Japanese snack brand Kameda's Indian CEO wants to feed 8bn mouths

Lekh Raj Juneja intent on turning cracker maker into global food company

Kaki-no-tane rice crackers are one of Kameda Seika's biggest sellers. More than 70% of Kameda's sales come from rice snacks in Japan.

NIIGATA, Japan -- The incoming CEO of a household name for snacks in Japan is neither a veteran of the industry nor Japanese. But he is no stranger to the country.

Lekh Raj Juneja takes over as chairman and chief executive of top Japanese rice cracker maker Kameda Seika next month. The Indian-born former executive at Japanese drugmaker Rohto Pharmaceutical is determined to break out of a shrinking domestic market.

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