ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japanese snack brand Kameda's Indian CEO wants to feed 8bn mouths

Lekh Raj Juneja intent on turning cracker maker into global food company

Kaki-no-tane rice crackers are one of Kameda Seika's biggest sellers. More than 70% of Kameda's sales come from rice snacks in Japan.

NIIGATA, Japan -- The incoming CEO of a household name for snacks in Japan is neither a veteran of the industry nor Japanese. But he is no stranger to the country.

Lekh Raj Juneja takes over as chairman and chief executive of top Japanese rice cracker maker Kameda Seika next month. The Indian-born former executive at Japanese drugmaker Rohto Pharmaceutical is determined to break out of a shrinking domestic market.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more