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Line-backed iPrice pitches shopping to likes of Grab and Gojek

Comparison shopping startup promises 'real' income right now to ASEAN unicorns

iPrice is backed by ACA Investments, a Singapore-based Japanese private equity fund, and Line Ventures, an arm of Japan's Line Corporation. (Photo by Dylan Loh)

SINGAPORE -- A Kuala Lumpur-based e-commerce startup is knocking on the doors of Southeast Asia's "superapp" providers in a bid to make itself part of tens of millions of mobile users' everyday lives.

iPrice Group, a cost-comparison platform that disclosed financial backing of $10 million from its Series B fundraiser earlier this year, is using its resources to chase partnerships with the superapps via an online shopping vertical, co-founder and Executive Vice Chairman David Chmelar told Nikkei Asia in an interview.

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