Liverpool seeks to employ gaming tech to lure new Asian fans

'Football fans nowadays want more than just TV broadcasts,' club's CEO says

20190509 Origi

Liverpool's Divock Origi, center, celebrates scoring his side's fourth goal of the game during the Champions League Semi Final, second leg soccer match between Liverpool and Barcelona at Anfield, Liverpool, England on Tuesday. © Reuters

MICHELLE CHAN and TAKESHI KIHARA, Nikkei staff writers

HONG KONG -- Divock Origi's late winner for Liverpool in the Champions League semifinal against Barcelona on Tuesday sent the home crowd into raptures, and the storied English team into its eighth final of Europe's premier club competition.

The 126-year-old club's chief executive wants to harness this heritage and on-field success with new developments in gaming technology to further boost its growing base of young fans in Asia.

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