HONG KONG -- Chinese online retailer Pinduoduo plans to invest globally in agricultural technologies to improve the productivity of the country's 65 million farmers and the efficiency of the supply chain, a senior executive said in an interview with Nikkei Asia.
The five-year-old e-commerce startup built success by targeting budget-savvy customers in a market carved up by Alibaba Group Holding and JD.com. Now with 700 million users and a valuation close to $200 billion, Pinduoduo sees digitalizing agricultural offerings as its next big chance to outgrow rivals.
