Rakuten will double e-commerce turnover by 2030: CEO Mikitani

Money-losing wireless business to reach profitability milestone in 2023, tech exec says

"The challenge we face is whether we can become a global platform in the true sense of the word," said Rakuten CEO Hiroshi Mikitani. (Photo by Maria Sangroulla)

SUGURU KURIMOTO, Nikkei staff writer

April 20, 2022 11:08 JST

TOKYO -- Japan's Rakuten Group aims to double its domestic e-commerce turnover to 10 trillion yen ($78.9 billion) as its money-losing wireless business grows into an earnings driver, Chairman and CEO Hiroshi Mikitani told Nikkei in an exclusive interview.

"The synergies between mobile and e-commerce are greater than anticipated, and gross merchandise sales will grow at an accelerated pace," said Mikitani.