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Samsung Electronics chases AI 'wow factor' to woo millennials

Division CEO Kim envisions robots and appliances that anticipate consumer needs

Samsung shows what a robot-assisted home might look like at the 2021 CES show. (Photo of courtesy of Samsung Electronics)

SEOUL -- For Samsung Electronics, the future for many households looks something like this: A robot zips around the kitchen as it prepares dinner, knowing just what to make based on a user's preferences all the while being aware of any health conditions that their diet needs catering to.

This may seem like a glimpse into a time rather far off from now, but the South Korean company envisions this being commonplace sooner rather than later. It plans to make its home electronics artificial intelligence-enabled, creating a service that connects its wide-ranging products, from smartphones and televisions to home appliances, Kim Hyun-suk, CEO and president of consumer electronics, said in an interview with Nikkei.

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