Singapore e-commerce fashion label races rivals in AI gambit

Love, Bonito eyes Hong Kong and Japan in $50m tech-fueled expansion

Singapore label Love, Bonito intends to leverage artificial intelligence and other emerging tech to come up with fashions that better suit Asian women. © Photo courtesy of Love, Bonito

DYLAN LOH, Nikkei staff writer

January 18, 2022 13:06 JST

SINGAPORE -- Fashion label Love, Bonito is using artificial intelligence and data analytics to fuel its expansion in Hong Kong and Japan as it battles regional rivals for space in Asian women's wardrobes.

The Singapore-based brand, whose customers range from their early 20s through late 40s, has plans to cement itself as a label dedicated to the needs of Asian women anywhere, its CEO Dione Song told Nikkei Asia in an interview.