Singapore sports organizer One expands into reality TV and beyond

CEO says diversification will 'bring more fans' as COVID hits physical events

20210222 ONE Championship event in Singapore

A One Championship fight held in Singapore in January. (Photo courtesy of the company)

KENTARO IWAMOTO, Nikkei staff writer

SINGAPORE -- Singaporean startup One Championship, a major martial arts event organizer in Asia, wants to diversify its businesses after the COVID-19 pandemic decimated audience attendance at sporting events.

The company's core business is holding mixed martial arts events at stadiums, through which it generates revenue from broadcast rights, advertising sponsorship and ticket sales.

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