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South Korea's Hyundai Motor to reenter Japan with online EV sales

CEO Chang emphasizes importance of trust as technologies merge

Hyundai Motor CEO Jaehoon Chang has high hopes of winning the trust of Japanese consumers with electric vehicle models including the Ioniq. (Source photos by Reuters and Ahn Seong-bok)

SEOUL -- Hyundai Motor CEO Jaehoon Chang said the South Korean automaker will launch electric vehicle sales through an online channel in the Japanese market this year, reentering the home ground of Toyota and Honda more than a decade after withdrawing.

Chang told Nikkei Asia in a recent interview that Hyundai will sell its two EV models -- the Nexo SUV and the Ioniq crossover utility vehicle -- in Japan later this year. He spoke ahead of an official announcement that came on Tuesday.

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