SEOUL -- The head of Suntory Holdings is hopeful that highball consumption in South Korea will end up expanding more than twofold this year on the back of a craze for the drink driven by young consumers choosing the company's whisky as an ingredient.
"We'd like to at least achieve a double value of highball sales in [South] Korea with Jim Beam at a core, thanks to the concerted efforts made by the Korean team," Chief Executive Officer Takeshi Niinami said in an interview with Nikkei Asia during a recent visit to South Korea.
