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Interview

Suntory looks to premium whiskey to beat U.S. cost inflation

Subsidiary Beam seeks 25% profit margin by changing brand lineup: president

Suntory Holdings will focus more heavily on premium drinks in the U.S. to boost margins as costs rise. (Photo by Shotaro Mori)

NEW YORK -- Japanese drinks maker Suntory Holdings will expand its high-end whiskey and other premium offerings as it seeks to widen the profit margin in the key U.S. market, President Takeshi Niinami tells Nikkei.

Niinami spoke with Nikkei during a recent visit to New York for the opening of subsidiary Beam Suntory's new headquarters there, following a relocation from Chicago amid the company's expansion push.

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