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Taiwan's JustKitchen takes on Grab in ASEAN cloud-kitchen race

Startup eyes Philippines, Malaysia and Thailand with mobile app, food delivery

Taiwan cloud-kitchen operator JustKitchen wants to be the item of choice on the menu of Southeast Asian food delivery rivals. (Photo courtesy of JustKitchen)

SINGAPORE -- Food delivery services are booming in the Association of Southeast Asian Nations amid COVID-19, ushering in a new contender in the 10-member bloc as digital penetration rises.

Taiwan cloud-kitchen operator JustKitchen plans to launch in the Philippines and Malaysia this month and later in Thailand. This comes after the startup opened two Singapore facilities in April, which will be expanded to eight in the city-state over a six-month period.

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