Toto to triple U.S. showrooms on Washlet popularity

Japanese toilet maker doesn't plan to scale up in China: president

20250107N Toto washlet

Toto plans to boost the number of showrooms in the U.S. to 300 locations in 63 cities over the next three years. (Toto)

OSAMI KINOSHITA, Nikkei staff writer

KITAKYUSHU, Japan -- Bathroom fixture manufacturer Toto seeks to reach out to more American customers with an increased showroom presence in the U.S., where the Japanese company sees strong momentum, President Noriaki Kiyota said in an interview.

Edited excerpts from the interview follow:

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