Turkey delivery startup Getir makes its way to Europe and Asia

Quick last-mile grocery shipment with own stocks to be copied overseas

20210228 Turkish Getir 1

Getir pioneered fast deliveries of ice cream, chips and other cravings to customers in Turkey. (Photo courtesy of the company)

SINAN TAVSAN, Nikkei staff writer

ISTANBUL -- A Turkish delivery startup is going international, having launched its last-mile grocery service in Europe as it prepares to take on Asia and global competitors like Instacart and Deliveroo.

Getir, which operates in 21 Turkish cities -- including the commercial hub of Istanbul, the capital of Ankara and the Aegean coastal city of Izmir -- in January launched its first overseas operation in central London, where it has five fulfillment centers.

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