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Turkey delivery startup Getir makes its way to Europe and Asia

Quick last-mile grocery shipment with own stocks to be copied overseas

Getir pioneered fast deliveries of ice cream, chips and other cravings to customers in Turkey. (Photo courtesy of the company)

ISTANBUL -- A Turkish delivery startup is going international, having launched its last-mile grocery service in Europe as it prepares to take on Asia and global competitors like Instacart and Deliveroo.

Getir, which operates in 21 Turkish cities -- including the commercial hub of Istanbul, the capital of Ankara and the Aegean coastal city of Izmir -- in January launched its first overseas operation in central London, where it has five fulfillment centers.

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