Unfazed by China rivals, Toshiba Memory ready for market rebound

'Customer demand will come back,' says world's No. 2 NAND maker

20190928 Toshiba Memory

Toshiba Memory's Yokkaichi works in central Japan: the Japanese chipmaker is bullish on the outlook for flash memory.

CHENG TING-FANG, Nikkei staff writer

SHENZHEN/TAIPEI -- Toshiba Memory, the world's second-largest maker of NAND flash memory chips, is looking past rising Chinese competition to what it sees as the end of a supply glut that has squeezed profit margins to their lowest in a decade.

"It's not so easy for newcomers to catch up in the near term, like three years," Shigenori Yanagi, a Toshiba Memory executive, told the Nikkei Asian Review in an interview during the annual China Flash Market Summit in Shenzhen.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.