Washlet maker Toto to double U.S. showroom network

Japanese company seeks reliable growth engine amid China housing slump

20230220N Toto

Toto intends to have showrooms in 63 American cities within three years. (Photo courtesy of Toto)

KAZUKI YAMAGUCHI, Nikkei staff writer

TOKYO -- Toto, a Japanese company known for its bidet toilets, plans to more than double the number of U.S. cities with dealer-run showrooms for its products as the manufacturer expands abroad, President Noriaki Kiyota told Nikkei recently.

"Overseas markets will be our growth drivers in the future," Kiyota said.

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