X to set up an app development team in Japan: CEO Yaccarino

Former Twitter to rebuild ad business by luring smaller companies

X CEO Linda Yaccarino said in the interview in Tokyo that the company plans to add more features to the social media platform (Photo by Mayumi Tsumita)

NAOKI WATANABE, Nikkei staff writer

December 7, 2023 18:00 JST

TOKYO -- X, formerly Twitter, plans to establish an app development team in Japan and start hiring engineers in 2024, CEO Linda Yaccarino told Nikkei during an interview in Tokyo on Wednesday.

The first team of its kind outside the U.S. will develop new app functions and advertising products to match the Japanese market. X hopes to arouse demand for ads from small and midsize companies in Japan in a bid to turn its business around, Yaccarino said.