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Asian market seen as key to perk up revenue of Japan's java giant

UCC hopes to offset slumping domestic coffee business with overseas expansion

UCC introducing Largo brand coffee beans for professionals in South Korea: The company is offering a wide range of products and services in Asia in its quest to be the market leader.

TOKYO -- Anticipating a tighter domestic market due to a declining birthrate and increased competition, UCC Holdings, Japan's largest coffee company, is keen to expand overseas, especially in Asia.

In January, the company set up a subsidiary, UCC International, to manage the group's overseas offices, which cover 17 countries and regions. The goal is to boost overseas revenues to equal 50% of total revenue from the current 30%.

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