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Asian travelers stay loyal to Japanese cosmetics

Chinese repeat buyers providing double-digit boost to made-in-Japan exports

Shiseido aims to grow Chinese sales of its Elixir brand cosmetics, which are made in Japan.

TOKYO -- Japan's cosmetics exports surpassed the value of imports for the first time in 2016, surging on repeat purchases by Asian tourists after returning from their visits.

According to the Japanese Cosmetic Industry Association, exports climbed 28.8% on the year to 267.6 billion yen ($2.4 billion), doubling from the 135.9 billion yen recorded in 2013, thanks to double-digit growth since 2014. The total includes 

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