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Calbee readies brick-and-mortar granola sales in China

Japanese food maker hopes to overcome cereal's sugary reputation

TOKYO -- Japanese snack maker Calbee is set to expand sales of popular breakfast cereal Frugra in stores in China and other parts of Asia, marketing the product as a convenient and nutritious food.

Frugra -- a portmanteau of fruit and granola -- began selling in China over the summer, mainly on internet giant Alibaba Group Holding's e-commerce website. Sales in local supermarkets and convenience stores in addition to Japanese-operated retailers will start as early as January and expand to other Asian nations by March.

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