TOKYO -- China, where some 18 million babies are born every year, is the biggest competitive arena for the world's main disposable diaper makers. And only about half those babies are wearing disposable diapers, so there is plenty of room to grow.
Kao, a Japanese consumer products maker, sells a lot of Merries disposable diapers in China, which has helped it increase its total online transaction volume 20-30% in China over recent years. In Indonesia, the company is gaining ground on its global rivals by formulating its laundry detergents for local conditions.
