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Muji ramps up Chinese expansion

Japan-based chain aims for 360 stores by 2021 in biggest foreign market

The Muji flagship store in Shanghai opened in 2015.

TOKYO -- The operator of the Muji retail chain plans to open about 40 new stores per year in China over the next four years, looking to boost name recognition and better reach the growing Chinese middle class.

Tokyo-based Ryohin Keikaku already operates about 200 stores across 50 cities in China, selling some 4,000 items such as clothing, cosmetics, food and housewares. It sees even greater potential for growth given the size of the Chinese market.

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