ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

New breed of Japanese pop idols in vogue -- the oddballs

Eccentric concepts paired with mixed media stand out in a crowded field

Tenkoushoujo Kagekidan

TOKYO -- In the thriving world of Japanese pop idols, new, unconventional acts are attracting attention these days. Their un-idolish styles, such as going fishing, playing pirates and eating turtles, are not merely designed to draw attention but carefully calibrated marketing strategies. They are the girls next door you can play with, and fans seem to love it. 

A group called Tsuri-bit consists of girls aged 15 to 18 who have promised to take up fishing seriously. "They not only fish but can cut up fish and cook them," said Bajune Tobeta, the primary producer of the girl group. Natsuki Takeuchi, one of the members, even has a second-tier small boat license. Members decide on what fish they aim to catch and strive to achieve goals as they go fishing. Takeuchi wants to fish for bonito, and Ayu Konishi, the youngest member, hopes to catch sweetfish.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more