ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Rakuten applies to become Japan's fourth mobile network

E-tailer will offer plans linked to online shopping to lure customers

Rakuten Chairman and CEO Hiroshi Mikitani.

TOKYO -- Rakuten applied for a cellular frequency band with Japan's communications ministry on Monday, aiming to launch service in 2019 as the country's fourth wireless carrier.

The e-commerce site operator plans to have 15 million customers in about 10 years by mounting a direct challenge to the three established players -- NTT Docomo, KDDI and SoftBank Group.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more