ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Rakuten applies to become Japan's fourth mobile network

E-tailer will offer plans linked to online shopping to lure customers

Rakuten Chairman and CEO Hiroshi Mikitani.

TOKYO -- Rakuten applied for a cellular frequency band with Japan's communications ministry on Monday, aiming to launch service in 2019 as the country's fourth wireless carrier.

The e-commerce site operator plans to have 15 million customers in about 10 years by mounting a direct challenge to the three established players -- NTT Docomo, KDDI and SoftBank Group.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more