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Japan-Update

Retail brand Muji opens first hotel with China site

Household goods parent Ryohin Keikaku seeks boost in key market

The hotel rooms will feature Muji-brand products, including bedding, towels and curtains.

TOKYO -- Ryohin Keikaku expanded the Muji brand name into the hotel business Thursday with the opening of lodgings in Shenzhen, as the Japanese household goods purveyor seeks a stronger presence in its focus market of China.

The Muji hotel in southern China boasts 79 guest rooms priced as low as 950 yuan ($148) per night, as well as a Muji store and Muji eatery. It occupies the second through sixth floors of a commercial building, and rooms range in size from 26 sq. meters to 61 sq. meters.

Based on a concept of "anti-gorgeous, anti-cheap," the rooms feature uniquely simple wood-based interiors along with everything Muji from bedding, curtains and towels to amenity goods.

"We hope that guests can relax" at the first hotel of its kind, Ryohin Keikaku President Satoru Matsuzaki said at the opening ceremony.

China serves as the largest overseas market for Ryohin Keikaku, and the company hopes to broaden its customer base by touting the Muji brand to business travelers and other visitors. The retailer also wants feedback from hotel guests to improve on its products.

A local real estate company is managing the hotel, while Ryohin Keikaku oversees interior design and other aspects.

Another Muji hotel will open in Beijing during the spring, and Japan will receive its first location in Tokyo's upscale Ginza shopping district in 2019. 

(Nikkei)

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