ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

'Toshiba' brand strikes back in China under Midea

Home appliance maker aims for full-year profit in 2017

Toshiba Lifestyle plans to introduce a cordless vacuum cleaner in China by the end of the year.

TOKYO -- Toshiba Lifestyle Products & Services, which was sold by its embattled former parent, Toshiba, to China's Midea Group in June last year, in August introduced a combination microwave oven-electric range in China, marking a return to the country for the Japanese home appliance brand after a two-year absence.

Next in line is a vacuum cleaner, which is scheduled to go on sale by the end of the year.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more