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Japan-Update

Toys 'R' Us-Japan soldiers on even as US parent liquidates

Chain aggressively opens small shops to survive amid fierce online competition

A conceptual drawing of small stores that Toys "R" Us-Japan is aggressively opening.

NEW YORK/TOKYO -- Geoffrey the Giraffe, the Toys "R" Us mascot, will continue to greet kids and parents as usual in Japan -- at least for now -- even as the once-mighty U.S.-based retailer is shuttering its domestic stores.

Toys "R" Us-Japan has continued to operate as usual since its U.S. parent filed for Chapter 11 bankruptcy protection last September, amid slumping sales due to stiff competition from online retailers such as e-commerce leader Amazon.com.

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