ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Tea Leaves

How Japan rekindled my love affair with clothes

People who struggle to think beyond Uniqlo should try adding something unique

A selection of vintage clothes on sale at Grapefruit Moon in Tokyo's Koenji neighborhood. (All photos by Abi Buller)

My earliest memories of Japanese fashion are of creative Lolita styles, with bows aplenty and cutesy Hello Kitty adornments. When I studied fashion communication at school and university in the U.K. I was equally enticed by the slick architectural styles of Yohji Yamamoto and Issey Miyake.

Years later, when preparing to go to Japan to teach English, I came across books and blog posts about Japanese street style and was struck yet again by the diverse creativity of clothing designs, often paired with striking hair designs and bold makeup looks. It seemed like a place where kawaii (cute) meets cool, and I could not wait to discover more for myself.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more