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Tea Leaves

In Thailand, virtual celebrities wield real influence

Amplified through hip and lavish lifestyles, avatars outshine flesh-and-blood social media stars

Up close and virtual: Bangkok Naughty Boo is among a new generation of influencers making an impact in Thailand. (Courtesy of BDA World Service)

Like most social media influencers, Ailynn appears to live a productive existence.

On New Year's Day, she posted the resolutions listed on Post-it notes on her bedroom mirror, visited Photo Hostel -- a selfie hot spot in Bangkok's old city -- and offered dispatches on Bangkok's dining scene. She also posted photographs of herself modeling clothes and hanging out with friends.

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